Birinj Global Foods

Journey from Jaggan Foodtec to Birinj Global Foods

  • Mr. Pranjal Chetia started his journey in 2014 with the vision to connect traditional culinary traditions with modern dining experiences.
  • Jaggan Foodtec was established to craft in-house food brands redefining the Indian dining experience.
  • Initially limited to the North-East, the brand operated its first location at Beltola Rd, Near Rajdhani Regency, Basisthpur, Guwahati, Assam and then expanded to 5 stores of Mast Biryani and 1 Food court by the brand name “Foodisthan”. These stores are serving more than 60,000 customers on monthly basis, hence becoming a trusted name in the market.
  • Post the global pandemic of 2019, Jaggan Foodtec emphasized sustainability and the importance of nurturing life for future generations.
  • Mr. Rohit Karan partnered with Mr. Pranjal Chetia to extend Jaggan Foodtec legacy across pan India with the formation of Birinj Global Foods in the year 2024 with a vision to become a global leader across India.
  • BGF is moving ahead while following practices such as reducing food waste, eco-friendly packaging, and partnerships with NGOs to feed the underprivileged.
  • The leadership team includes Mr. Subhash Arya (Director and CEO), Ms. Mona Piplani (Director and CHRO), C.A Manoj Pahwa (CFO), Mr. Deepak Pundhir (Executive Director) and Mr. Piyush Goel (CMO). Their combined expertise has strengthened BGF’s commitment to sustainability and inclusivity. The brand aims to preserve traditional recipes, support local farmers, and foster a sense of community.

House of Brands

Mast Biryani

At Mast Biryani, we bring the authentic taste of biryani to food lovers across India, blending traditional recipes with a modern twist. With countless glowing reviews, our flavorful biryanis satisfy every craving, making us a go-to destination for biryani enthusiasts.

  • 10+

    Years of Existence
  • 4.5+

    Average Rating
  • 100K+

    Reviews
  • 50K+

    Monthly Customers

Foodisthan

At Foodisthan, we take you on a culinary journey across the globe, offering a diverse range of global cuisines that cater to every palate. With our carefully curated menu and a growing number of satisfied customers, we’re proud to serve food that brings people together and keeps them coming back for more.

  • 2+

    Years of existence
  • 4.5+

    Average Rating
  • 100K+

    Reviews
  • 50K+

    Monthly Customers

Jagri Tea

Jagri Tea is where jaggery tea meets tradition and innovation! We’ve created a space for tea lovers to enjoy aromatic blends, customizable food options, and Rajasthani staples like kachori, samosa, and chutneys.

Vision

To become a global leader in blending authentic, contemporary tastes with the rich cultural heritage of Indian cuisine, with a strong commitment towards sustainability and inclusivity, thereby fostering a positive impact on the communities we serve.

Mission

To establish over 50 operational stores within our first year and expand to more than 500 stores across India within the next five years by employing ethical sourcing practices, minimizing food wastage, and creating a healthier, more sustainable environment.

Our Robust Supply Chain Management

1

Process Integration

We ensure smooth collaboration between our suppliers, production facilities & franchisees. Our integrated systems offer real-time tracking & efficient communication, ensuring that franchisees receive accurate information on inventory.

2

Operations

Our optimized operations allow for timely deliveries to franchise locations, ensuring products are available when needed. With lean processes, advanced technology, and a focus on quality control, we help franchisees reduce costs and increase operational efficiency.

3

Purchasing

We work with trusted suppliers to provide franchisees with high-quality ingredients and products. Our purchasing process ensures consistent availability of stock, while our focus on sustainability and ethical sourcing aligns with your business values.

4

Distribution

Our global distribution network is designed to support franchise businesses, ensuring prompt & reliable delivery to franchisees. Temperature-controlled logistics & advanced route optimization ensure that products arrive fresh & on time, every time.

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